The social media world encourages us not to do things for their own sake, but rather for the approval and attention of our burgeoning online audiences. We don’t just read according to the suggestions of others; we don’t just join book clubs. Rather, we Instagram pictures of ourselves reading, join a social network where we can show off our huge bookshelves, and post smart-sounding quotes on Facebook. I’ve done this—perhaps we’ve all done this. The problem is that it uses the author, the book, and the protagonist for our own personal, selfish ends. It makes the book about us, rather than about the story itself.

There’s also the siren call of list-making: we all love watching a list of accomplishments grow and grow. This is perhaps the largest reason I find Goodreads dangerous, personally: it enumerates the books I’ve read, and organizes them into admiration-worthy lengthy lists. It encourages me to look not at the quality of reads, not at the specific beauties of various works, but to admire and venerate the amalgamated monstrous whole. Thus, I begin to rush: I want to finish this book, that book, and the next—not to meet a deadline, necessarily, not because I’m so engrossed in the book I can’t stop—but merely because I want to check another book off my list.

Perhaps, as a writer and occasional book critic, this sort of self-conscious reading will be somewhat inevitable in the future. But . . . [t]here is a beauty to the imagination that deep-reading requires.  Whenever we read for criticism, for an audience, or for the joys (and dangers) of list-making, we will always have another besides the story in mind: whether it be ourselves, or our audience.

Gracy Olmstead, "Why I'm Leaving Goodreads"