We no longer see the person in the uniform or the human being behind the company, we do not see our neighbors. Rather, we see individual human beings as little more than avatars for political or religious opinions. And when those opinions prove objectionable, we feel no remorse or regret about separating ourselves from the person in their entirety. We must shun them in every realm of human life, not merely in our personal friendships but in our commercial behaviors as well. (Thus there is a close link between our boycott culture and our shame culture.) Because we no longer see human beings when we look at our neighbors but only avatars for political agendas, we must separate ourselves from anyone who supports an agenda we find distasteful lest we would ourselves somehow become complicit in their support of that agenda. 

 If Christians will boycott Starbucks, let it be because of the way they do business, not because of the opinions their higher-ups profess. What is at stake in our ability to buy Starbucks with a clean conscience is not simply a few dollars, but our ability to look at the creatures who surround us and see not an amalgamation of opinions and commercial interests, but a human being.

Jake Meador, "Boycotts and the End of Neighborliness"